The mediating effect of market orientation & technology orientation on SME's business performance

Abstract

The purpose of this study was to analyze the effect of entrepreneurial orientation, market orientation and technology orientation on the performance of small and medium enterprises in the culinary sector in the city of Padang. The population in this study were all small and medium business owners in the culinary sector in the city of Padang. The number of samples in this study obtained as many as 120 samples. The data analysis technique used PLS-based SEM. The results of this study indicate that entrepreneurial orientation, market orientation and technology orientation have a significant influence on business performance of SMEs in the city of Padang